Formatting Autoresponder Messages

Formatting Autoresponder Messages

Have you received emails that were all broken up?
These emails have one or two words on one line,
then eight or ten words on the next line. In some
cases, one word begins on one line and ends on the
next. These emails are very hard to read, and they
appear to be very unprofessional. Is this what you
want your autoresponder email messages to look
like?

If not, you need to learn how to format your
messages. Start by reading the instructions for your
specific autoresponder. Each one operates a bit
differently in the way that it handles text. For
instance, some autoresponder messages will be
messed up if you do put a ‘hard line break’ at the
end of each line, while others will be messed up if
you don’t! Find out what the right option is for your
autoresponder!

Because each email client is different, you should
not allow any line in your message to exceed 65
characters. This will help prevent lines from breaking
up, and it is achieved by hitting the ‘enter’ key at
the end of each sixty-five character line. The best
way to be sure that your autoresponder messages
are delivered in the correct format is to send them
to yourself, before you send them to your list!

Customer Service with Autoresponders

Customer Service with Autoresponders

Ideally, when you perform customer service, it is
done on a one-on-one basis with each of your
customers. That works quite well in the offline world
– but on the Internet, that simply will not do. Your
customers are literally all over the world, and there is
no way that you can really deal with each one of
them personally. That is where an autoresponder
comes in.

Customer service with autoresponders is quite
simple. When an order is place, an autoresponder
can send out the receipt for the sale, the information
for accessing the product, and a ‘thank you’ email.
This happens whether you are logged in to your
computer or on vacation in an exotic location! But
customer service doesn’t always end right there, and
if you are away from your computer, you may be
letting your customers down!

For instance, an elderly gentleman sees your
product advertised and places an order. Everything
goes through just fine, and he receives the receipt,
the download information, and your ‘thank you’ email.
Your product is an ebook, compiled into a PDF file.
This particular gentleman doesn’t understand what
a PDF file is, and he has no idea what you mean by
‘right click to download.’ He needs additional
customer service for the product that he has
purchased, and there is nobody available to help
him – nobody but an autoresponder.

Set up an additional autoresponder that will send out
a list of frequently asked questions or problems that
deal with customer service or how to access the
product. Also set up a support autoresponder. If he
sends a message to support, he should get an
instant message back letting him know that his
message has been received, and how soon it will be
addressed. This will give him some measure of
comfort, and in most cases, he will wait that
specified period of time for assistance.

However, if he doesn’t know how to download the
product, and he sends a message to support, and
nothing happens, he will most likely become very
dissatisfied in a very short period of time. The
difference between a patient customer and an irate
customer is one simple autoresponder message
that can and should be set up in under five minutes.

Really think your ordering process through, and
consider the potential problems that may occur for
your customers. Get an autoresponder set up to
address those problems, and you will find that your
customers are more satisfied with your products,
and extremely satisfied with your customer service –
all because your autoresponders handle their
problems right away!